As well as my journalism work, I offer a broad range of commercial services — from content strategy consultation to content creation.

I have previously worked with a wide range of clients, including Workday, Deloitte, Meta and SAP, on project delivery, as well as hosting roundtables, webinars, events, and undertaking audience outreach work and more general content creation.

I have almost a decade of experience creating content for businesses in the B2B and HR space — working with consultancies and service providers, technology vendors, and recruiters at all levels of the market.


My commercial services include:

  • A wide range of copywriting services, including: idea generation, blog writing, ghost-writing, research, scriptwriting for podcasts or talks, and general expert article writing.

  • Overseeing and delivering research and report writing projects: managing multiple stakeholders and delivering high quality and trusted products to boost your standing in key markets.

  • Audience outreach — from newsletter strategy, to improving ToV, to understanding what content products your audience needs.

  • Content appraisal and consulting — from strategy to better understanding your taxonomy and KPIs.

  • Available as a roundtable and webinar host, as a panel chair, or as an expert guest.

If you’d like to see examples or speak more, please do reach out: dancavejournalism[at]gmail.com.